Question 1

What does social media management cost for a trade business?

Accepted Answer

With an agency usually several hundred to well over a thousand euros a month, depending on scope — plus your time delivering material and checking copy. A freelancer is cheaper but rarely available long-term. Publivo costs €279 a month, everything included, cancel monthly — and the material comes from the job site, not from a briefing.

Question 2

Does social media pay off financially for a small business?

Accepted Answer

If you measure it in likes: no. If you measure whether customers trust you before they call and skilled workers get in touch: yes. A single extra job or one good application per quarter covers the cost. The real lever, though, is the blog: expert articles bring visitors via Google and AI answers — permanently, without ad budget.

Question 3

Agency, freelancer, do it yourself or software — what's right for us?

Accepted Answer

Doing it yourself usually fails not on will but on time and consistency. Freelancers and agencies need input from you and cost continuously. Software is right when it takes the thinking off your plate (what do we post, when, where, with which image) and leaves you just the approval. That's what Publivo is built for — businesses where nobody has time for Instagram.

Question 4

Any hidden costs — images, channels, users?

Accepted Answer

No. All channels, unlimited posts, image generation, blog, inbox, analytics and up to six users are included. No setup fee, no minimum term, no credit card for the trial.

Question 5

What happens if we stop?

Accepted Answer

Your posts stay on the channels, your blog stays on your domain — nothing disappears. Access is paused, your data is kept for a while, and you can pick up again anytime. Cancel monthly means exactly that here.

One price. Everything included.

Questions that come before the price

„What does social media management cost for a trade business?“

„Does social media pay off financially for a small business?“

„Agency, freelancer, do it yourself or software — what's right for us?“

„Any hidden costs — images, channels, users?“

„What happens if we stop?“

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Frequently Asked Questions