Social Media for Metal Fabricators — on Autopilot.
Steel, stainless steel, aluminum — your work is impressive. Publivo makes it visible online and attracts skilled workers and clients.
15,000/month
LinkedIn impressions
+35%
B2B inquiries
8 weeks
3 positions filled in
The Reality
You know these problems.
Impressive constructions but no online portfolio.
Skilled worker shortage: welders and fabricators are in extreme demand.
Clients from industry and architecture search online first.
Without visibility, large contracts automatically go to better-known competitors.
This is how easy it really is
One photo. One video. One voice message.
This is what everyday life with Publivo looks like for metal fabricators — your team provides the input, AI handles the rest.
The fabricator photographs the finished steel-glass facade on the new building.
5 finished posts about your steel-glass construction — on LinkedIn, Instagram, Facebook, Google My Business, and your blog.
A 15-second clip of TIG welding a stainless steel joint.
Instagram Reel, Facebook Story, and a blog article about precision welding work.
'Installed the 6-meter industrial gate at Krüger Corp today. Fully galvanized, electric, with a wicket door — runs perfectly.'
Professional posts about industrial gate construction and security solutions across all channels.
Blog & Google Ranking
Be found on Google as a metal fabricators expert.
Publivo automatically writes SEO-optimized blog articles on topics your customers google — before they search for a provider.
'Steel-glass canopy costs'
A homeowner is looking for a modern canopy and researching prices.
Your article with cost examples and photos ranks on Google — the customer contacts you directly.
'French balcony regulations'
Someone wants to install a French balcony and is researching regulations.
Your guide on standards and design shows expertise — the customer trusts your advice.
'Retrofit automatic industrial gate'
A commercial business wants to automate their manual gate.
Your expert article on retrofitting answers all questions — and you receive the inquiry.
→ Publivo creates these articles automatically — you don't have to do a thing.
The Solution
How 
helps metal fabricators businesses.
Features tailored exactly to your industry.
Multi-Platform: LinkedIn, Instagram, Facebook
One post, three platforms — automatically adapted to format and tone.
AI Engine with Industry-Specific Knowledge
Our AI knows your industry — terminology, trends, and what your audience truly cares about.
AI Image Generation for Every Post
Professional images for every post — generated, not sourced.
Real-Time Analytics & Performance
See what works — with metrics you understand.
Team Workflow & Approval Processes
Boss approves, team delivers content — clear roles, simple process.
Weekly Content Proposals with Scripts
5 creative ideas every Monday — based on TikTok trends and your industry, including scripts.
Topic Pillars — Endless Content on Autopilot
Define core topics once. Publivo automatically generates fresh posts continuously.
Company Memory — Learns with Your Business
Every feedback trains Publivo for your business. The longer you use it, the better it gets.
Example Content
What would 
post for your metal fabricators business?
Real topic ideas our AI generates for your industry.
Stainless steel railing: From measurement to installation
Welding methods compared: TIG, MIG/MAG, stick
Fire doors to standard: What builders need to know
Career as a metal fabricator: More than just welding
Steel-glass constructions: When architects collaborate with us
Corrosion protection: Why galvanizing alone isn't always enough
Reference project: Industrial door with 8-meter span
Case Study
This is how it looks in practice.
Metal fabrication company from the Ruhr region
18 employees
Challenge
The business was highly specialized in steel-glass constructions and industrial doors, but virtually invisible online. Large contracts from architects and industrial companies regularly went to better-known competitors, even though quality was comparable. At the same time, the business urgently needed two welders and a design engineer.
Solution with Publivo
Publivo strategically serves two channels: LinkedIn for B2B clients from industry and architecture, Instagram for recruiting skilled workers. AI-powered content creation generates technically sound project showcases and expertise posts. The automatic content pillars cover project documentation, technical expertise, and team culture. AI image generation creates professional graphics for technical comparisons and infographics.
Results
15,000/month
LinkedIn impressions
+35%
B2B inquiries
8 weeks
3 positions filled in
+22%
Order volume
“An architecture firm contacted us and said: We saw your projects on LinkedIn and want to include you in our next major project. They didn't even know us before.”
— Metal fabrication company from the Ruhr region
Deep Dive
Why works for metal fabricators businesses.
Multi-Platform: LinkedIn, Instagram, Facebook
Every platform has its own rules: LinkedIn wants expertise, Instagram thrives on visuals, Facebook on reach. Publivo creates three optimized variants from one topic — different copy, adapted image formats, platform-specific hashtags. You click once, the rest happens automatically.
AI Engine with Industry-Specific Knowledge
Publivo isn't a generic AI solution. Our technology was specifically developed for German industries and knows the terminology, current regulatory changes, seasonal topics, and the questions your customers actually have. Every post sounds authentic and technically correct — not like generic AI text.
AI Image Generation for Every Post
Forget stock photos. Publivo generates unique, professional images matching every post. Whether project visualizations, infographics, or atmospheric visuals — all in your brand's look. No copyright issues, no awkward stock photo models.
Real-Time Analytics & Performance
No complicated dashboards, no marketing jargon. Publivo shows you clearly and simply: which posts perform, where your reach comes from, and which topics interest your audience most. Data-driven recommendations improve your content automatically.
Team Workflow & Approval Processes
Not everyone should be able to post everything. With Publivo, define roles and approval workflows: employees create content, team leads review, owners approve. Everything transparent, everything traceable. Perfect for businesses with multiple locations or larger teams.
Weekly Content Proposals with Scripts
Every Monday at 8:00 AM, Publivo analyzes viral TikTok trends, Instagram hashtags, and industry discussions on Reddit. This produces 5 ready-made content proposals — each with a script, recording instructions, image suggestions, and music recommendations. Tailored to your business and audience. Plus 2 manual research runs per week.
Topic Pillars — Endless Content on Autopilot
Set your core topics once — e.g., Projects, Expertise, Team. Publivo researches daily for current news and trends and generates new posts from them. Per topic pillar, choose the posting frequency and image mode (AI-generated or library). Result: endlessly fresh content without repetition.
Company Memory — Learns with Your Business
Publivo remembers everything: rejected proposals, edited texts, your preferred topics and style. This company memory grows with every feedback — on content proposals, topic pillars, and generated posts. Result: content that fits your business better over time.
Ready to make your metal fabricators business visible?
Start now with a 10-day free trial. No credit card required.