Social Media & Digital Growth for HVAC & Plumbing — on Autopilot.
Heating, plumbing, climate — your industry is booming, but skilled workers are scarce. Publivo makes your business visible online and attractive to applicants and customers.
8
Applications/month
6 weeks
2 positions filled after
€1,700/month
Agency costs saved
The Reality
You know these problems.
Skilled Worker Shortage Worsens
The skilled worker shortage in HVAC is acute — and getting worse.
Online References Expected
Customers expect you to show references and competence online.
Zero Time for Marketing
Between emergency calls, job sites, and office — zero time for marketing.
Visibility Wins Heat Pump Leads
Heat pump inquiries are booming — but customers go to the most visible provider.
Energy Transition Without Strategy
The energy transition brings huge potential — but without content, competitors benefit.
Reviews Replace Referrals
Google reviews are replacing neighborhood recommendations — and your competition is collecting them.
This is how easy it really is
One photo. One video. One voice message.
This is what everyday life with Publivo looks like for hvac & plumbing — your team provides the input, Publivo handles the rest.
The technician photographs the freshly installed heat pump in front of the house.
5 finished posts about your heat pump installation — on LinkedIn, Instagram, Facebook, Google My Business, and your blog.
A 15-second clip of the new walk-in shower after the bathroom renovation.
Instagram Reel, Facebook Story, and a blog article about modern bathroom design.
'Converted the complete heating system at the Schmidt residence today. From gas to heat pump, including underfloor heating on the ground floor.'
Professional posts about energy transition and heating systems across all channels.
Blog, Google Ranking & Google My Business
Be found on Google as a hvac & plumbing expert.
Publivo automatically writes SEO-optimized blog articles and creates Google My Business posts — so you're visible on Google before customers search for a provider.
'Heat pump or gas — what's worth it in 2025?'
A homeowner is facing a heating decision and comparing systems.
Your comparison article ranks on Google — the customer trusts your expertise and contacts you.
'Bathroom renovation cost and timeline'
Someone is planning a bathroom renovation and wants to estimate costs and timeframe.
Your practical guide with realistic figures attracts exactly the customers who want to renovate a bathroom.
'Retrofit underfloor heating in old building'
An old building owner is researching whether underfloor heating can be retrofitted.
Your expert article answers the technical questions — and you're perceived as a specialist.
→ Publivo creates these articles automatically — you don't have to do a thing.
Google My Business — automated posting
Publivo automatically creates posts for your Google Business Profile — with current projects, news, and offers. This way you appear active and professional when customers in your area search for a business.
More local visibility
Active profiles are favored by Google and appear more often in local search results and on Google Maps.
Trust through activity
Regular posts signal to potential customers: This business is active, modern, and reliable.
Better Google ranking
Google rewards active business profiles with better placements — more clicks, more calls, more contracts.
Direct customer reach
News, promotions, and project photos go directly to your Google profile — right where customers look first.
The Solution
How 
helps hvac & plumbing businesses.
Features tailored exactly to your industry.
Engine with Industry-Specific Knowledge
Publivo knows your industry — terminology, trends, and what your audience truly cares about.
Multi-Platform: LinkedIn, Instagram, Facebook
One post, three platforms — automatically adapted to format and tone.
Team Workflow & Approval Processes
Boss approves, team delivers content — clear roles, simple process.
Real-Time Analytics & Performance
See what works — with metrics you understand.
Editorial Calendar on Autopilot
Your content plan fills itself — with the right topics at the right time.
Weekly Content Proposals with Scripts
5 creative ideas every Monday — based on TikTok trends and your industry, including scripts.
Topic Pillars — Endless Content on Autopilot
Define core topics once. Publivo automatically generates fresh posts continuously.
Company Memory — Learns with Your Business
Every feedback trains Publivo for your business. The longer you use it, the better it gets.
Example Content
What would 
post for your hvac & plumbing business?
Real topic ideas Publivo generates for your industry.
Heat pump vs. gas heating: What's really worth it in 2025
Bathroom renovation: Before/after in 5 days
Government funding: How your customers save up to 40%
Career in HVAC: Why this profession has a future
Drinking water hygiene: What homeowners underestimate
Smart heating control: Comfort and energy savings in harmony
Emergency call stories: What we experience with pipe bursts at 3 AM
Example Scenario
Here's how it could look for you.
HVAC company from the Hanover region
22 employees
Challenge
Three technician positions had been unfilled for over six months — despite job listings at the trade chamber and on job portals. The only online presence was an outdated website from 2018. A marketing agency had delivered content for three months that had nothing to do with the HVAC industry and generated zero response.
Solution with Publivo
After the agency frustration, Publivo was set up in 25 minutes using the setup assistant. The automatic content pillars focus on recruitment, project showcases, and expertise around heat pumps and bathroom renovations. AI-powered content creation produces industry-specific posts, AI image generation creates matching visuals, and multi-platform publishing distributes everything to LinkedIn and Instagram.
Results
8
Applications/month
6 weeks
2 positions filled after
€1,700/month
Agency costs saved
+45%
Heat pump inquiries
“Honestly, I was skeptical after the agency experience. But after six weeks we had two new technicians — one applied because he saw our LinkedIn post about daily work life here. The agency couldn't manage that in three months.”
— HVAC company from the Hanover region
Experience the magic of Publivo
See for yourself: Create professional social media posts once for free — no sign-up needed, right here. Then start your free 10-day trial.
One-time free · No sign-up needed · Then 10 days free trial
Deep Dive
Why works for hvac & plumbing businesses.
Engine with Industry-Specific Knowledge
Publivo isn't a generic solution. Our technology was specifically developed for German industries and knows the terminology, current regulatory changes, seasonal topics, and the questions your customers actually have. Every post sounds authentic and technically correct — not like generic automated text.
Multi-Platform: LinkedIn, Instagram, Facebook
Every platform has its own rules: LinkedIn wants expertise, Instagram thrives on visuals, Facebook on reach. Publivo creates three optimized variants from one topic — different copy, adapted image formats, platform-specific hashtags. You click once, the rest happens automatically.
Team Workflow & Approval Processes
Not everyone should be able to post everything. With Publivo, define roles and approval workflows: employees create content, team leads review, owners approve. Everything transparent, everything traceable. Perfect for businesses with multiple locations or larger teams.
Real-Time Analytics & Performance
No complicated dashboards, no marketing jargon. Publivo shows you clearly and simply: which posts perform, where your reach comes from, and which topics interest your audience most. Data-driven recommendations improve your content automatically.
Editorial Calendar on Autopilot
Publivo plans your content ahead: seasonal topics, industry events, holidays, and trending subjects automatically populate your editorial calendar. See at a glance what gets posted when, adjust or simply let it run. Consistency without effort.
Weekly Content Proposals with Scripts
Every Monday at 8:00 AM, Publivo analyzes viral TikTok trends, Instagram hashtags, and industry discussions on Reddit. This produces 5 ready-made content proposals — each with a script, recording instructions, image suggestions, and music recommendations. Tailored to your business and audience. Plus 2 manual research runs per week.
Topic Pillars — Endless Content on Autopilot
Set your core topics once — e.g., Projects, Expertise, Team. Publivo researches daily for current news and trends and generates new posts from them. Per topic pillar, choose the posting frequency and image mode (automatically generated or library). Result: endlessly fresh content without repetition.
Company Memory — Learns with Your Business
Publivo remembers everything: rejected proposals, edited texts, your preferred topics and style. This company memory grows with every feedback — on content proposals, topic pillars, and generated posts. Result: content that fits your business better over time.
Ready to make your hvac & plumbing business visible?
Start now with a 10-day free trial. No credit card required.