Social Media for Timber Framers — on Autopilot.
Timber construction is fascinating — show it. Publivo makes roof trusses, carports, and timber framing come alive online.
22,000/month
Social media reach
7 in 2 months
Apprentice applications
+90%
Website visitors
The Reality
You know these problems.
Spectacular job sites but no content from them.
Topping-out ceremonies and roof trusses are perfect social media moments — unused.
Young timber framers look for businesses with a modern presence.
Sustainable building with wood is a megatrend — but your business doesn't benefit from it online.
This is how easy it really is
One photo. One video. One voice message.
This is what everyday life with Publivo looks like for timber framers — your team provides the input, AI handles the rest.
The timber framer photographs the freshly erected spruce roof truss.
5 finished posts about your timber construction — on Instagram, Facebook, LinkedIn, Google My Business, and your blog.
A 20-second clip of erecting the roof truss with the crane.
Instagram Reel, Facebook Story, and a blog article about traditional timber construction.
'Completed the wooden terrace at the Richter residence today. 40 square meters of larch, oiled, with integrated LED lighting.'
Professional posts about terrace construction and wood design across all channels.
Blog & Google Ranking
Be found on Google as a timber framers expert.
Publivo automatically writes SEO-optimized blog articles on topics your customers google — before they search for a provider.
'Roof truss renewal costs'
A homeowner needs to renew their roof truss and is looking for cost guidance.
Your article with cost ranges and project examples ranks on Google — the customer contacts you first.
'Wooden terrace which wood?'
Someone is planning a wooden terrace and comparing different types of wood.
Your material comparison showcases your wood expertise — the customer gets advice from you.
'Carport building permit required?'
A homeowner wants to build a carport and is clarifying the permit question.
Your guide on building permits builds trust — and the next step is your consultation.
→ Publivo creates these articles automatically — you don't have to do a thing.
The Solution
How 
helps timber framers businesses.
Features tailored exactly to your industry.
Content Creation via Voice, Photo & Chat
Record a voice message, take a photo, or type briefly — Publivo turns it into finished posts.
AI Image Generation for Every Post
Professional images for every post — generated, not sourced.
Editorial Calendar on Autopilot
Your content plan fills itself — with the right topics at the right time.
Team Workflow & Approval Processes
Boss approves, team delivers content — clear roles, simple process.
Multi-Platform: LinkedIn, Instagram, Facebook
One post, three platforms — automatically adapted to format and tone.
Weekly Content Proposals with Scripts
5 creative ideas every Monday — based on TikTok trends and your industry, including scripts.
Topic Pillars — Endless Content on Autopilot
Define core topics once. Publivo automatically generates fresh posts continuously.
Company Memory — Learns with Your Business
Every feedback trains Publivo for your business. The longer you use it, the better it gets.
Example Content
What would 
post for your timber framers business?
Real topic ideas our AI generates for your industry.
Topping-out ceremony: Roof truss erected in 3 days
Timber frame vs. solid construction: Pros and cons
Sustainable building: Why wood is the material of the future
From apprentice to master: A career path with us
Douglas fir carport: Planning, building, and maintenance
Exposed timber beam ceiling: When structure becomes a design element
Wood protection without chemicals: Structural wood protection done right
Case Study
This is how it looks in practice.
Timber framing company from Upper Bavaria
15 employees
Challenge
In terms of craftsmanship, the business was among the best in the region — but the online presence told a different story. The website was from 2016, and the only social media profile was a Facebook account with three posts from 2019. At the same time, the business was desperately looking for new talent: not a single apprentice had applied in the past year.
Solution with Publivo
Publivo feeds Instagram, Facebook, and LinkedIn with job site content, timber construction expertise, and team insights. AI-powered content creation transforms construction photos into compelling project documentations. Especially effective: the editorial calendar automatically pre-plans seasonal topics like topping-out ceremonies in summer and roof truss projects. Multi-platform publishing saves the business from manually posting on three channels.
Results
22,000/month
Social media reach
7 in 2 months
Apprentice applications
+90%
Website visitors
+38%
Direct timber construction inquiries
“We hadn't had a single apprentice applicant for a year. Two months after Publivo we had seven applications — two of them really great people we hired immediately. One said: Your Instagram looks like a place where you actually learn something.”
— Timber framing company from Upper Bavaria
Deep Dive
Why works for timber framers businesses.
Content Creation via Voice, Photo & Chat
No desk required. Whether on the job site, in the workshop, or between appointments — a quick voice message or photo is enough. Publivo recognizes your topic, crafts professional text, and creates matching images. Content that sounds like your business — without you having to write.
AI Image Generation for Every Post
Forget stock photos. Publivo generates unique, professional images matching every post. Whether project visualizations, infographics, or atmospheric visuals — all in your brand's look. No copyright issues, no awkward stock photo models.
Editorial Calendar on Autopilot
Publivo plans your content ahead: seasonal topics, industry events, holidays, and trending subjects automatically populate your editorial calendar. See at a glance what gets posted when, adjust or simply let it run. Consistency without effort.
Team Workflow & Approval Processes
Not everyone should be able to post everything. With Publivo, define roles and approval workflows: employees create content, team leads review, owners approve. Everything transparent, everything traceable. Perfect for businesses with multiple locations or larger teams.
Multi-Platform: LinkedIn, Instagram, Facebook
Every platform has its own rules: LinkedIn wants expertise, Instagram thrives on visuals, Facebook on reach. Publivo creates three optimized variants from one topic — different copy, adapted image formats, platform-specific hashtags. You click once, the rest happens automatically.
Weekly Content Proposals with Scripts
Every Monday at 8:00 AM, Publivo analyzes viral TikTok trends, Instagram hashtags, and industry discussions on Reddit. This produces 5 ready-made content proposals — each with a script, recording instructions, image suggestions, and music recommendations. Tailored to your business and audience. Plus 2 manual research runs per week.
Topic Pillars — Endless Content on Autopilot
Set your core topics once — e.g., Projects, Expertise, Team. Publivo researches daily for current news and trends and generates new posts from them. Per topic pillar, choose the posting frequency and image mode (AI-generated or library). Result: endlessly fresh content without repetition.
Company Memory — Learns with Your Business
Publivo remembers everything: rejected proposals, edited texts, your preferred topics and style. This company memory grows with every feedback — on content proposals, topic pillars, and generated posts. Result: content that fits your business better over time.
Ready to make your timber framers business visible?
Start now with a 10-day free trial. No credit card required.